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Monday, September 12, 2011

What You Should Know About SEO, Backlinks, and PageRank

SEO is an acronym for Search Engine Optimization — a methodology that helps you push your web site to the top of results in a search engine’s rankings. SEO involves targeting consumers by optimizing pages in your web site to appear for the specific keywords and key phrases. SEO tools can provide valuable information for having a well optimized website.

Search Engine Optimization is the most beneficial way to promote your web site online. Its cost effective and drives opt in leads to your website. If you use proper SEO techniques search engines like Google, Yahoo and Bing will return more frequently to your website – and this is vitally important and instrumental in bringing more traffic to your website – and more visitors (commonly referred to as traffic) – especially the kind of visitor interested in your services, results in greater profits to your business.

Search engine optimization and submission used to be easy. In the early days, if you were one of the few businesses with a site, there wasn’t much else competing for your customers’ attention. However, with millions of new websites be added to the Internet every month that is no longer the case. SEO techniques that worked six years ago when Google was in its infancy will not work today.

Search engines rank sites based on a number of factors, therefore when preparing to do SEO for your website it is very useful to know what factors contribute to ranking. Link popularity is one of the most important ranking factors. Search engines consider the number of incoming links to a website as an indication of their popularity and give them priority rankings.

Search engines look for websites with lots of links coming to them. To take a basic example – if you have two sites attempting to rank for the phrase “dog training” and one site has 10 links pointing to it (using the phrase as the link text) and the other has 100, search engines will most likely rank the site with more backlinks above the other site. Search Engines today are giving more weight to one way themed authority links pointing to your site than to reciprocal links.

Backlinks, also called incoming links, inbound links, inlinks, and inward links, are the building block of good SEO. The more links which point back to your website, the more popular your website is deemed to be.

Backlinks are at the core of what drives search engine optimization. A backlink is simply the hyper linked text that appears across the Internet. Backlinks are the sledge hammer of search engine optimization. If you have more backlinks than your competitors you will outrank them. Backlinks are links which point back to your website.

Many beginners mistakenly link to low quality websites hoping for higher rankings. By doing so they fail to realize that it is links from authoritative and quality websites that are important.

Search engines consider the number of QUALITY backlinks to a site. So you should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Search engines look for relevant content on your website.

Backlinks have three key properties, the source from which the backlinks originate, the anchor text of the backlinks and the content of the page to which the backlinks directs the visitor to. The number of Backlinks to a page is one of the factors the search engines consider when deciding how to position the page in the results displayed to the searcher.

Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content aimed toward the keyword topic (dog training in our example above), the backlink is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the backlink. Backlinks are links that are directed towards your website.

Backlinks do a few different things for you besides help increase your page rank. They also help bring in additional visitors to your website, so you can then increase sales! Backlinks, or links that originate from a source other than the blog or website, are an important strategy when increasing page views or readership. Getting the word out about a site or online article, especially when it is new, is often a difficult task. Backlinks are very important in getting your site moved up the page ranking. Whether you get free backlinks or buy backlinks you will need them in order to get free traffic to your site.

PageRank also has a direct correlation with Google’s Search engine results. PageRank is one of the methods Google uses to determine the importance of your website. The higher the PageRank value the better chance it gets a higher position on Google’s search results pages (SERPs).

For example, if you search for ‘dog training’, Google will first find all the pages relevant to that topic, and then will rank them based on their PR. Pagerank is a an algorithm that Google utilizes to rank its search results in presence of multiple resources matching a certain query. In very simple words Pagerank evaluates and ranks Web sites according to a computed value determined by the number of other sites linking to them.

Think of PageRank as the long term reputation of a website. Google’s PageRank algorithm stages a monthly popularity contest among all pages on the web to decide which pages are most important. The fundamental idea put forth by PageRank’s creators, Sergey Brin and Lawrence Page, is this: the importance of a page is judged by the number of pages linking to it as well as their importance.
What You Should Know About SEO, Backlinks, and PageRank


PageRank (PR) should not be considered the most important factor in search engine rankings. Quality content and relevant links are of utmost importance, but PageRank is certainly an important factor to take into consideration.

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