You are likely to find that 80% of your organic traffic comes through
Google, which is why it is considered one of the most important sources
of traffic in the world. Thus, it is important to impress the search
engine giant and getting to the top of the SERPs can be achieved if you
concentrate on a few things.
Since it is easier for them to rank a site in the correct country for
the particular keywords if they know what country to target, Google
places high importance on country specific extensions in domain names.
So, getting a TLD from that particular country is imperative for any
location specific website. This approach will make life a lot easier and
you will be able to achieve the rankings you want. Likewise, hosting
your site on a server in that particular country is also a good idea.
Thus, if your site is targeting a Greek audience, then you will want to
have a .gr extension and to host it on a server based in Greece. These
are simple things but they matter a lot in the long run when it comes
down to your ranking.
Your site’s content should feature a keyword density that is natural
if you want to be seen in a good light by Google. Google is constantly
changing their algorithm and their approach because they are trying to
keep the level of search engine spam down to a minimum. Thus, if you
have too high a level of keywords on your site, you might be considered
as a spam site. You stand a good chance of having problems if your
keyword density is higher than 5%. Ranking better in the SERPs is a
matter of understanding what the search engine wants and giving it to
them, so that is why you need to understand things from Google’s
perspective.
Sites that post new content all the time are considered to be
excellent by Google. It is a way to show Google that your site isn’t
stagnant and that offering your readers value is important to you.
There’s nothing new for readers when they return to a site if the
content is not updated regularly. Google will boost sites that feature
new content consistently and keep others back because they have nothing
interesting to offer.
Google can get your site ranked at top positions if you can work on a
few simple factors. You will generate excellent results if you apply
the advice in this article.
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